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A simple yet powerful performance tool

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Too busy to stay on top of your agencies' performance?
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Need to assess your agencies against industry benchmarks?
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The solution - Agency Performance Tracker™
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As a busy marketer, issues with your agencies are the last thing you need. However, staying close to what’s happening on a day-to-day basis is almost impossible. And, very often by the time you discover a problem it can require considerable time and effort to correct the situation.


Agency Performance Tracker™, is a smart digital tool that surveys your team on a regular basis to monitor your agency relationships. It then delivers you a speedy visual snapshot of the results compared against our industry performance benchmarks, plus a customised dashboard of trends and potential red flags.


By completing Agency Performance Tracker you will gain valuable information that can help keep your Client : Agency relationship on track. By recognising problems early you can prevent minor problems escalating into major issues. This will ultimately save you time and money by avoiding the need for a pitch if the relationship goes beyond repair. Long term relationships are proven to be more efficient and effective. Finally, it can provide data to substantiate Payment By Results mechanisms and enables you to set targets for on-going improvement.

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See how your agency compares against our global benchmarks


About The Observatory International

The Observatory International is the leading global management consultancy dedicated to helping companies transform their marketing and communications resources.

Learn more about us and our expertise